McDonald's National Day

Brief

Create a fully custom brand identity, complete with logo, wordmark, color palette, fonts, and imagery to represent a professional leadership consultancy in the style of current brewery culture. Design and develop a website to showcase the brand and company.

Solution

Founded in 2022 by Chris Ediger in Atlanta, Craft Leadership enhances brewery culture. Building on relationships with microbreweries from GiANT, Chris formed a team to specifically serve craft brewers and enlisted us to design a brand fitting the craft brewing industry's design culture.